Lilli from Changemaker Creative

Packaging & branding designer for CPG – food, beauty, wellness, and author of Snackaged, the Food Packaging & Labeling Coursebook!

Crafting boldly unforgettable brands! Hi, I'm, Lilli, the founder of Changemaker Creative, a design studio for CPG brands and good people. I make creative brand design and packaging accessible for small and medium consumer product companies in food, beauty, plant medicine, and wellness. I help better for you CPG companies turn heads, win awards, and build loyal fans while saving the planet, one design at a time! ✨ Also check out my book: Snackaged! The Food Packaging & Labeling Coursebook ✨

Re: I wrote a book! [Now with a link that woooorrrkkks]

Ooops, was a little over eager (broken link fixed now!) Big news 1: I wrote a book The book is called Snackaged: The Food Packaging + Labeling Guidebook. It is now available for purchase (in this email, with a link that ain't broken...) You can get more details here: changemakercreative.com/book $57.00 Snackaged Food Packaging (PDF) Filled with advice written in normal people language, to swoosh your way into a labeling and packaging expert. Get access to the book – buy now Big news 2: New...

6 months ago • 1 min read

Designer rant: Why hiring your artsy cousin or using AI sucks as a branding plan

Cheap branding mistakes – aka why Fiverr or hiring your cousin sucks as a branding plan, and why hiring a pro is worth the investment You need a logo, so you make one in Canva. Or your cousin is “good at art.” Or you hire someone on Fiverr for $20 and hope for the best. "We need a logo, here's a logo. Done, check, moving on." And honestly? I get it. When you’re starting out, you just need something. A placeholder logo. A basic website. Proof that your idea exists. But what people think...

5 months ago • 3 min read

Changemakercreative.com website thumbnail

I wrote a book!

Hey you, It's been a long while since I got around sending emails, and my apologies for appearing into your inbox like this without warning! Quick recap: I'm Lilli, a packaging and branding designer. If you're on this list, you might remember me as a sustainable cannabis packaging designer, but nowadays I'm more of a food & beauty packaging and branding designer, for small to medium CPG companies. Hi! Nice to reconnect, apologies for not being more consistent in my correspondence. Here's why...

6 months ago • 2 min read

It's been a minute... But here's something new! Edibles Packaging Course update (about damn time!)

Hey there! It's been a little while, hasn't it?! Ach, LIFE. Gets in the way of things. This time it was really work that got in the way – I'll always put client work first, so my own stuff, even the ones I'm passionate about, sometimes take a little back burner status. That's what happened to version 1.0 of the edibles packaging course I was working on, with the working title Impeccable Edibles. Now called Unwrapping Edibles. (because I'm a sucker for a tasty pun.) But I'm back, baybeee! And...

over 2 years ago • 1 min read